They have since changed this trademark logo, and not without some serious complaints and head scratching from their fans and the design world. With the F on this logo representing, well, the F and the red pattern signifying speed – where does the 1 come in? It isn’t too hidden but if you still can’t find it, have a closer look at the gap between the black F and the red pattern. The old version of the Formula 1 logo is commonly known simply as F1. If you still can’t put a finger on it, take a look at a map of Australia and then look back at this logo! This hidden message is extremely difficult to spot, but it is just brilliant! Take a look at the gap between this woman’s arm and leg. This logo of a golfer’s swing in motion is particularly creative, as it cleverly doubles up as a Spartan warrior. Have another look at the logo – can you see the hidden bear in the mountain? The squares display the binary pattern for 10100100 – or eighty and twenty (apparently).Īh, the logo we see every time a relative or friend buys us a souvenir from the airport! Toblerone comes from Bern in Switzerland – which is also known as ‘The City of Bears’. You may not have seen this logo too frequently, but it’s certainly very clever. The pattern actually illustrates the geographical area of London as it has expanded throughout history.Īs well as making us hungry every time we see it, the Baskin Robbins logo has a hidden message that can’t be unseen once you’ve spotted it! This ice cream chain offer 31 different flavors, and they have included the number 31 within the BR initials of their brand logo. The colors behind the text in this logo mean a lot more than you might think at first glance. Sony’s Vaio logo is not just an awesome looking typeface – the VA has been made to look like an analogue signal, and the IO resembles the numbers 1 and 0 and represents a digital signal. The arrow symbolizes FedEx’s speed and accuracy of their deliveries. You may have only seen this logo on the side of a van as it sped past you, so you’ve probably never spotted the hidden arrow between the E and the X. What you may not have realised, however, is that this yellow circle is actually twofold – it doubles up as a wheel and the letter R of Tour has been made to look like a cyclist! The Tour de France event always takes place during the daytime, which explains why they’ve included a sun within their logo. The yellow arrow actually points from the A to the Z – which represents that they sell everything from A to Z! It has also been made to look like a smile, which represents customer satisfaction. Take a close look at Amazon’s logo and you will see that the yellow underlining bears huge, albeit subtle, significance. Here are 19 super creative examples of hidden messages within brand logos that can be found all over the world: Whilst a successful logo should be instantly recognizable, some companies decide to incorporate something a little less recognizable into the design too! As soon as we see the Coca Cola or the Apple logo, for instance, we know exactly what the brand is and how it makes us feel. When it comes to establishing brand identity, nothing is more important than a company’s brand logo. Creative Logos with Hidden Messages are Nothing New in Design
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